Consumer Purchase Decision on Chicken-Nugget Purchasing Behavior in Semarang City
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https://doi.org/10.24843/SOCA.2021.v15.i03.p16
Abstrak
Today, the level of processed-food consumption is significantly increasing. It is causing a high supply of this food by some business enterprises and tense competition between them. This study aimed to analyze the chicken-nugget consumer purchase decision-making, factors affected the purchase decision and the effect of those factors on the consumer purchase decision in Semarang City. This study employed a case-study method and involved 120 respondents aged ?17 years old who purchase chicken-nugget products selected by accidental sampling technique. The descriptive, factor, and multiple linear regression analyses were used to analyze the study data. Results revealed that the chicken-nugget purchase decision process consisted of some steps: need identification, finding adequate information, alternative evaluation, purchase decision, and evaluation after product purchasing. This purchase-decision was simultaneously affected by cultural, social, personal, psychological, product, price, location, and promotion factors. Cultural, personal, psychological, product, and promotion factors partially affected the consumer purchase decision.
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Referensi
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Cliff, N., & Pennell, R. (1967). The influence of communality, factor strength, and loading size on the sampling characteristics of factor loadings. Psychometrika, 32(3), 309–326. https://doi.org/10.1007/BF02289594
Direktorat Jenderal Peternakan dan Kesehatan Hewan. (2018). Statistik Peternakan dan Kesehatan Hewan 2018/ Livestock and Animal Health Statistics 2018.
Fatmawati, A. (2017). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian. Seminar Nasional Multi Disiplin Ilmu, 203–211.
Horning, M. L., Fulkerson, J. A., Friend, S. E., & Story, M. (2017). Reasons Parents Buy Prepackaged, Processed Meals: It Is More Complicated Than “I Don’t Have Time.” Journal of Nutrition Education and Behavior, 49(1), 60-66.e1. https://doi.org/10.1016/j.jneb.2016.08.012
Isher, A. K., Kachroo, J., Dwivedi, S., Bhat, A., & Singh, S. P. (2018). Consumer Behaviour and Consumption Pattern Towards Ready to Eat Food Products in Jammu City. 4(June), 5–9.
Islam, S. M. M., Kalam, A., & Fahmida, A. (2018). Factors Affecting Customers’ Brand Choice Behavior of Semi Processed Frozen Food Products: A Study in Khulna City, Bangladesh. Universal Journal of Management, 6(8), 273–279. https://doi.org/10.13189/ujm.2018.060802
Kotler, P., & Armstrong, G. (2001). Prinsip-Prinsip Pemasaran. Erlangga.
Kotler, P. (2000). Manajemen Pemasaran di Indonesia. Salemba Empat.
Musa S Makosana. (2014). International Journal of Economics, Commerce and Management. II(7), 1–13.
Nguyen, T. N., Phan, T. T. H., & Vu, P. A. (2015). The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam. International Journal of Business and Management, 10(10), 206–215. https://doi.org/10.5539/ijbm.v10n10p206
Nuswantara, I. R. W. bayu, & Nandapdap, H. J. (2019). Faktor-Faktor yang Berhubungan dengan Keputusan Pembelian Kopi di Banaran 9 Jamu Gemawang. SOCA: Jurnal Sosial Ekonomi Pertanian, 1(2), 2654–2927. https://doi.org/10.1017/CBO9781107415324.004
Sakoikoi, J., & Priyanto, S. H. (2019). Determinan Kepuasan Belanja Konsumen Sayur Online. SOCA: Jurnal Sosial Ekonomi Pertanian, 13(2), 170. https://doi.org/10.24843/soca.2019.v13.i02.p03
Saleem, M. A., Wasaya, A., & Zahra, S. (2017). Determinants of frozen food purchase intentions: Insights from a developing country. Indian Journal of Marketing, 47(7), 47–59. https://doi.org/10.17010/ijom/2017/v47/i7/116476
Santoso, I., Mustaniroh, S. ., & Pranowo, D. (2018). Keakraban Produk dan Minat Beli Frozen Food: Peran Pengetahuan Produk, Kemasan, dan Lingkungan Sosial. Jurnal Ilmu Keluarga Dan Konsumen, 11(2), 133–144. https://doi.org/10.24156/jikk.2018.11.2.133
Santoso, S. (2008). Mahir Statistik Multivariat dengan SPSS. PT. Elex Media Komputindo.
Schifman, L. G., & Kanuk, L. L. (2008). Perilaku Konsumen. PT. INDEKS.
Sen, S., Antara, N., & Sen, S. (2019). Factors influencing consumers’ to Take Ready-made Frozen Food. Current Psychology, February. https://doi.org/10.1007/s12144-019-00201-4
Solanki, S., & Jain, S. (2017). A Study on Consumer Buying Behavior Towards “Ready to Eat Food Infustry.” 978, 277–284.
Srinivasan, K., & Nirmala, R. (2014). A Study on Consumer Behavior towards Instant Food Products (With Special References to Kanchipurm Town). IOSR Journal of Business and Management, 16(11), 17–21. https://doi.org/10.9790/487x-161131721
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. ALFABETA.
Suryati, L., Dolorosa, E., Oktoriana, S., Agribisnis, P., Pertanian, F., Pontianak, T., & Barat, K. (2020). Bauran Pemasaran Olahan Lidah Buaya Terhadap Keputusan Pembelian Secara E-Commerce Ukm I Sun Vera. SOCA: Jurnal Sosial Ekonomi Pertanian, 14(1), 132–145. https://doi.org/10.24843/SOCA.2020.v14.i01.p11
Urfana, M., & Beby KF Sembiring. (2013). Analisis Pengaruh Faktor Kebudyaan, Sosial, Pribadi, dan Psikologis terhadap Keputusan Pembelian Makanan Cepat Saji pada Konsumen KFC Kota Medan. Jurnal Media Informasi Manajemen, 1(3), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
Vlachos, S., & Georgantzis, N. (2016). Consumer Behaviour towards Organic Ready-to-Eat Meals. International Journal of Food and Beverage Manufacturing and Business Models, 1(1), 12–27. https://doi.org/10.4018/ijfbmbm.2016010102
Diterbitkan
2021-09-18
##submission.howToCite##
ADINDA, Tania; MUKSON, Mukson; PRASETYO, Edy.
Consumer Purchase Decision on Chicken-Nugget Purchasing Behavior in Semarang City.
SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 15, n. 3, p. 596 - 608, sep. 2021.
ISSN 2615-6628.
Tersedia pada: <http://103.29.196.112/index.php/soca/article/view/59540>. Tanggal Akses: 04 mar. 2026
doi: https://doi.org/10.24843/SOCA.2021.v15.i03.p16.
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