STRATEGI PEMASARAN INDUSTRI CAFÉ DI SENTRA PARIWISATA PANTAI KEDONGANAN UNTUK MENGATASI KRISIS EKONOMI GLOBAL

  • I P. Sudana

Abstrak

The existence of cafe industry in Kedonganan beach as a component of new tourism products must be consistently preserved. For its sustainability, all marketing problem should be well overcome for the customer’s satisfaction. Based on Internal-External matric analysis, the position of cafe industry in Kedonganan beach tourism centre are in cell I, it means that the cafe industry must apply the strategies of grow and build consisting of market penetration, market development, and product development strategies.

##plugins.generic.usageStats.downloads##

##plugins.generic.usageStats.noStats##

##submission.authorBiography##

I P. Sudana
Fakultas Pariwisata Universitas Udayana
Diterbitkan
2012-10-18
##submission.howToCite##
SUDANA, I P.. STRATEGI PEMASARAN INDUSTRI CAFÉ DI SENTRA PARIWISATA PANTAI KEDONGANAN UNTUK MENGATASI KRISIS EKONOMI GLOBAL. Buletin Udayana Mengabdi, [S.l.], v. 9, n. 2, oct. 2012. ISSN 2654-9964. Tersedia pada: <http://103.29.196.112/index.php/jum/article/view/2083>. Tanggal Akses: 04 mar. 2026
##submission.howToCite.citationFormats##
Terbitan
Vol 9 No 2 (2010): Jurnal Udayana Mengabdi
Bagian
Articles

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.