UPAYA MENGHADAPI PERUBAHAN LINGKUNGAN STRATEGIS DENGAN MEMBANGUN DAN MERAIH COMPETITIVE ADVANTAGE MELAUI VALUE CHAIN ANALYSIS DAN KEMITRAAN

Abstrak

The success of an organization to operate in a complex and tight competition is very
much determined by several factors. Global business changes phenomena have
demanded the companies to be more critical. Only those having global competitive
advantage would sustain and develop. To identify sources of and potential
competitive advantage, an organization would need value chain concept as an
analytical tool. According to the concept, a company needs to develop partnership
relation in the whole activities from beginning till ending. This article reviews how
companies manage their strategic activities using value chain analysis and how
this concept would be developed in the partnership relation.