INTERPRETING BALINESE MYTHOLOGY-THEMED CHARACTER DESIGN SIGNIFICATION AS A VIRTUAL ENTITY IN ANIMATION

  • I Made Marthana Yusa Institut Bisnis dan Teknologi Indonesia (INSTIKI)
  • I Ketut Ardhana Udayana University
  • I Nyoman Darma Putra Udayana University
  • Ida Bagus Gde Pujaastawa Udayana University
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Abstrak

This article explores the significance of Balinese mythology-themed character design in animation as virtual entities, providing an in-depth analysis of their cultural signification and cultural implications, and their role in promoting social commentary and cultural preservation. Through the use of case studies, literature reviews and survey, the articles examines how various Balinese mythological figures including (Hanoman, Garuda, Barong, and Rangda) are portrayed in popular animated works and what cultural meanings are conveyed through their design choices. The article analysis reveals that Balinese mythology-themed character design in animation can reflect Bali cultural values, promote social commentary, beliefs, and traditions, serving as a means of preserving Balinese cultural heritage. Furthermore, the results demonstrate the importance of considering the cultural context in which mythology is presented in animation, as it can shape the interpretation of these virtual entities.


 Keywords: Balinese mythology-themed, character design, signification, virtual entity

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Diterbitkan
2023-08-31
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YUSA, I Made Marthana et al. INTERPRETING BALINESE MYTHOLOGY-THEMED CHARACTER DESIGN SIGNIFICATION AS A VIRTUAL ENTITY IN ANIMATION. E-Journal of Cultural Studies, [S.l.], v. 16, n. 3, p. 48-61, aug. 2023. ISSN 2338-2449. Tersedia pada: <http://103.29.196.112/index.php/ecs/article/view/100539>. Tanggal Akses: 04 mar. 2026 doi: https://doi.org/10.24843/cs.2023.v16.i03.p05.