PENGARUH KEPUASAN PELANGGAN PADA LOYALITAS PRODUK BERJEJARING

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Abstrak

Fulfilling needs through e-commerce services in modern day is in great demand. One of some popular e-commerce sites in Indonesia is Shopee. Noting there are many similar companies doing their businesses using digital media, Shopee needs efforts to be ahead of its competitors. This study aims to determine the causality of customer satisfaction using Shopee and its customer loyalty. The structural equation model (SEM) method, by using SPSS and SmartPLS 3.2 software, was used to answer the problem formulation. The data of this study were obtained directly from 100 respondents. The results of this study show that satisfaction has a significant effect on customer loyalty who purchases products on the Shopee network.

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Prodi Matematika, Fakultas MIPA – Universitas Udayana

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Prodi Matematika, Fakultas MIPA – Universitas Udayana

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Prodi Matematika, Fakultas MIPA – Universitas Udayana

Diterbitkan
2025-05-31
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LESTARI, INTAN AFRILIA; KENCANA, I PUTU EKA NILA; SUKARSA, I KOMANG GDE. PENGARUH KEPUASAN PELANGGAN PADA LOYALITAS PRODUK BERJEJARING. E-Jurnal Matematika, [S.l.], v. 14, n. 2, p. 77-82, may 2025. ISSN 2303-1751. Tersedia pada: <http://103.29.196.112/index.php/mtk/article/view/90217>. Tanggal Akses: 04 mar. 2026 doi: https://doi.org/10.24843/MTK.2025.v14.i02.p482.
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Terbitan
Vol 14 No 2 (2025)
Bagian
Articles
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Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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