Duryana, Ni Kadek Dwi, DAN 		Nurcahya, I Ketut.
" PRIVATE BRAND: BRAND EQUITY MEMEDIASI STRATEGI PRIVATE BRAND DAN BRAND PERSONALITY DENGAN  BRAND PREFERENCE" <em>E-Jurnal Manajemen</em> [Online], Volume 6 Nomor 1 (24 January 2017)