DIAN AJNYA, I Gusti Ayu Agung Mitha Saritha; JATRA, I Made.
PERAN CITRA MEREK MEMEDIASI PENGARUH BRAND AMBASSADOR TERHADAP NIAT BELI PRODUK.
E-Jurnal Manajemen, [S.l.], v. 13, n. 1, p. 104 - 128, feb. 2024.
ISSN 2302-8912. Available at: <http://103.29.196.112/index.php/manajemen/article/view/106385>. Date accessed: 16 dec. 2025.
doi: https://doi.org/10.24843/EJMUNUD.2024.v13.i01.p06.