ZENDRATO, Jocelyn Natania; SADYASMARA, Cokorda Bayu; SATRIAWAN, I Ketut. Analisis Brand Switching Produk Minuman Boba Di Lingkungan Kampus Udayana Bukit Jimbaran. JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI, [S.l.], v. 13, n. 1, p. 71-81, mar. 2025. ISSN 2503-488X. Available at: <http://103.29.196.112/index.php/jtip/article/view/118761>. Date accessed: 16 dec. 2025. doi: https://doi.org/10.24843/JRMA.2025.v13.i01.p07.