PULASARI, Gede Nanda Dharmawan; 						RAKA SUKAWATI, Tjokorda Gde.
 PENGARUH KETIDAKPUASAN, VARIETY SEEKING, DAN BRAND IMAGE TERHADAP BRAND SWITCHING DARI SMARTPHONE ANDROID KE IPHONE.
<strong>E-Jurnal Ekonomi dan Bisnis Universitas Udayana</strong>, [S.l.], p. 207-215, feb. 2024.
ISSN 2337-3067.
Tersedia pada: &lt;<a href="http://103.29.196.112/index.php/eeb/article/view/88827" target="_new">http://103.29.196.112/index.php/eeb/article/view/88827</a>&gt;. Tanggal Akses: 04 mar. 2026
doi: <a href="https://doi.org/10.24843/EEB.2024.v13.i02.p01">https://doi.org/10.24843/EEB.2024.v13.i02.p01</a>.