PUTRI, Alifatus Sholeha; 						MANTARA, Angga Yuni.
 POSITIVE ELECTRONIC WORD OF MOUTH: PENGARUH PEMBERIAN E-WOM TERHADAP PURCHASE INTENTION KONSUMEN MCDONALD’S MASA BOIKOT.
<strong>E-Jurnal Ekonomi dan Bisnis Universitas Udayana</strong>, [S.l.], p. 246-256, feb. 2025.
ISSN 2337-3067.
Available at: &lt;<a href="http://103.29.196.112/index.php/eeb/article/view/120195" target="_new">http://103.29.196.112/index.php/eeb/article/view/120195</a>&gt;. Date accessed: 16 dec. 2025.
doi: <a href="https://doi.org/10.24843/EEB.2025.v14.i02.p09">https://doi.org/10.24843/EEB.2025.v14.i02.p09</a>.