FERNANDA, Renol; 						SYAFRIZAL, Syafrizal.
 THE EFFECT OF EXPERIENTIAL MARKETING AND RETAIL MARKETING MIX ON CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A  MEDIATION VARIABLE IN THE SANJAI DUNSANAK KITO’S FOOD SOUVENIR SHOP.
<strong>Buletin Studi Ekonomi</strong>, [S.l.], p. 241-250, apr. 2019.
ISSN 2580-5312.
Available at: &lt;<a href="http://103.29.196.112/index.php/bse/article/view/48705" target="_new">http://103.29.196.112/index.php/bse/article/view/48705</a>&gt;. Date accessed: 16 dec. 2025.
doi: <a href="https://doi.org/10.24843/BSE.2018.v23.i02.p07">https://doi.org/10.24843/BSE.2018.v23.i02.p07</a>.